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From this, body data is used to map the garment to the customer’s body, with the results showing the customer exactly how the item would look on their body, as well as what size and fit would be best.Īnalytical cookies are used to understand how visitors interact with the website. Customers are voice-guided through a quick and easy scanning process using a smartphone camera. Online shoppers simply choose an item of clothing on your website and click on the widget on a product page. The technology automatically labels landmark points on your garments and adjusts textures to a fit model to ensure realistic results. This way, customers aren’t just able to see whether a garment matches their style, but also how short it will come up, how it sits on their hips, or whether it’s too tight around the waist.įor instance, 3DLOOK’s YourFit allows shoppers to view a photorealistic simulation of how clothes will fit and look on their own bodies, giving brands the unique ability to offer a genuine dressing room experience online. To provide this, brands must invest in solutions that provide digital twins of both the garment and customer using landmark points taken from the physical product and body data. However, most shoppers don’t want virtual try-on clothes that simply replicate the look of their physical counterparts, but also how they fit the intricacies of their bodies. Many of these examples are simply 2D images placed on top of the customer’s camera output. Brands have the option of offering the complete capabilities of the solution or incorporating stand-alone try-on or size and fit recommendations. The 2-in-1 solution is unique in its ability to produce an output that not only looks realistic in the resulting snapshots but also faithfully reproduces the measurements of the shopper, unlike other solutions that roughly overlay a photo of a garment over the shopper’s photo.
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Likewise, 3DLOOK’s YourFit solution, the first and only integrated solution that combines AR clothing try on with size and fit recommendations.
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Amazon-owned startup Body Labs, for instance, has developed a ‘blended reality system’ that allows consumers to visualize themselves wearing virtual garments in a virtual setting, such as a beach or gala event. Using a camera-equipped device, 3D virtual fitting technology is already providing this experience. Consumers now view advanced, digital solutions as a given rather than a luxury, and will expect to be able to try clothes online through a virtual fitting room for ecommerce, no matter where they are. However, virtual try-on technology won’t only be deployed in stores. Vendors offer smart mirror technology that enables customers to change clothes, colors, and patterns effortlessly and instantly.
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Through ‘magic mirrors’ dotted around the shop floor and inside fitting rooms, underlying virtual try-on software enables customers to try on clothes virtually without getting undressed.